New Arrivals

Saw Palmetto (Serenoa repens) is a lowgrowing palm tree native to the Southeastern United States. Saw Palmetto Berries possess the full spectrum of...

Saw Palmetto is a plant that is indigenous to the Southeastern United States that possesses bioactive fatty acid and sterol constituents.* Saw Palm...

Silymarin (Silybum marianum), also known as Milk Thistle, has been used by traditional herbalists for centuries. Scientific studies have indicated ...

Red Clover is a flowering plant that flourishes in meadows and fields throughout Europe, North America and northern and central Asia.  It is mentio...

Pygeum & Saw Palmetto is a combination of botanical extracts that promote healthy urinary tract function.* Each of these plant extracts is know...

Peppermint Oil has been recommended for centuries by traditional herbalists for the support of healthy digestion.* More recently, it has been found...

Pau D’Arco is derived from the inner bark of Tabebuia trees, which are native to the Amazonian rainforest. Pau D’Arco has been used by traditional ...

NOW® Oregano Capsules are of the Origanum vulgare species, commonly known as wild Oregano. Oregano is an ancient culinary herb whose name means "jo...

The Olive tree (Olea europaea) has been an integral part of Mediterranean and Middle Eastern cultures for millennia. Although traditional herbalist...

Maca (Lepidium meyenii) is grown at high elevations in the Andes region of Central Peru. It has been traditionally used for centuries as a food sou...

Can't sleep? Need to relax? Stressed out? And you haven't tried Kava yet? Since its introduction, users have raved over this popular herb, and its ...

Hawthorn Berries have a long history of traditional use in Europe and North America as an herbal tonic. Modern scientific studies have identified a...

Horse Chestnut (Aesculus hippocastanum) is commonly used in European herbalism. It has many active constituents, including saponins and flavones, w...

NOW® Green Tea Extract offers a convenient way to obtain the active constituents of Green Tea in a concentrated form. Green Tea Extract (GTE) has n...

NOW® Goldenseal Root is derived from the root of the Hydrastis canadensis plant. It has been used traditionally by Native Americans for hundreds of...

NOW® Ginkgo Biloba is grown and extracted under the highest quality standards and is standardized to min. 24% Ginkgoflavonglycosides and min. 6% Te...

Ginger Root (Zingiber officinale) has been used since antiquity to support digestive function and Ginger's historical applications have been valida...

Elderberry (Sambucus nigra) is a multipurpose fruit used widely throughout Europe. As a centuries-old tradition, it has been used by herbalists as ...

Echinacea herbal products have been traditionally used for the support of immune system health. Recent studies show that they can also be used as f...

Echinacea (purple coneflower) was once widely used by Native Americans and is now used by millions of consumers worldwide. This product utilizes th...

Dong Quai (Angelica sinensis) Root has been highly valued for thousands of years by Asian herbalists. Dong Quai is widely known as a tonifying plan...

Devils Claw (Harpagophytum procumbens) is native to the southern regions of Africa and gets its name from the hooks which cover its fruit. It is a ...

Dandelion (Taraxacum officinale) is a common flowering plant found throughout the temperate zones of the Northern Hemisphere. Dandelion Root has a ...

Curcumin is the major bioactive component found in the roots of Turmeric (Curcuma longa), a plant belonging to the ginger family. Turmeric has been...

Cinnamon Bark has been used traditionally as a culinary spice and to support proper digestion. It is known to possess a number of bioactive constit...

Cranberry has become an essential component in the promotion of sound urinary tract health. NOW® Standardized Cranberry Extract has naturally occur...

NOTICE: NOW Cats’ Claw recently changed New Name: Cat’s Claw Extract (formerly Cat’s Claw “5000”) Key Changes: Due to raw material supply changes C...

Cayenne pepper (Capsicum frutescens) has been used as a food and by traditional herbalists for thousands of years. The hot and spicy taste of cayen...

Cascara Sagrada Bark (Rhamnus purshiana), which means "sacred bark", has a long history of use by traditional herbalists to promote bowel regularit...

NOW® Boswellia Extract is a standardized extract of Boswellia serrata, also known as Frankincense, a resinous botanical that has been traditionally...

Bilberry (Vaccinium myrtilus) is the fruit of a small shrub related to blueberry growing in cool, temperate climates. It has been used by herbalist...

Astragalus Root (Huang qi) has been used as a popular herbal tonic in China for many centuries.  Some of the known active components include flavon...

Artichoke Extract has a long history of use by herbalists as a digestive tonic.* Modern scientific studies have confirmed that Artichoke Extract ca...

With endless to-do lists, sometimes it’s hard to get a little me time, but this is one righteous endeavor that’s worth the effort. Stay in the pink...

Okay, so you can't relive your youth, but you can stay young. Heavenly Hip Hibiscus gets its mojo from the naturally occurring beneficial compounds...

Just because it's decaffeinated doesn't mean it has to taste...well, decaffeinated. It's all about the processing. Done properly, a good Green Tea ...

What happens when you combine three Green Tea polyphenol rockstars? Brew a cup of this terrific trio and you'll understand why we're such big fans....

For more than 2,000 years, the roots of Panax plants have been valued in Chinese herbalism for their invigorating, adaptogenic, and tonic propertie...

American Ginseng (Panax quinquefolius) has been used by traditional herbalists for centuries. Recent scientific data confirm the presence of bioact...

With 250 mg DHA per serving to support Healthy Eye and Brain Development. Research has determined that Borage Oil does not contain harmful levels o...

Multiple vitamins help to bridge the nutrient gap in our daily diets. In today's world of processed foods and fast-paced lifestyles, many of us do ...

Melatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastrointestinal tract. It i...

Research indicates that Melatonin may be associated with the regulation of normal sleep/wake cycles. Melatonin is a potent antioxidant that defends...

Red Yeast Rice is a natural product that has been used by Asian traditional herbalists since approximately 800 A.D. Produced by fermenting Red Yeas...

Red Yeast Rice is a natural product that has been used by Asian traditional herbalists since approximately 800 A.D. Produced by fermenting Red Yeas...

NOW® Thyroid Energy™ is a complete nutritional supplement for the support of a healthy thyroid gland. NOW has combined Iodine and Tyrosine, the two...

Resveratrol is a polyphenol naturally found in the skin of red grapes, certain berries, and other plants. Recent research has shown that Resveratro...

NOW® Prostate Support is a synergistic formulation of the most potent and effective standardized herbs. Saw Palmetto and Stinging Nettle Root extra...