New Arrivals

Echinacea herbal products have been traditionally used for the support of immune system health. Recent studies show that they can also be used as f...

Echinacea (purple coneflower) was once widely used by Native Americans and is now used by millions of consumers worldwide. This product utilizes th...

Dong Quai (Angelica sinensis) Root has been highly valued for thousands of years by Asian herbalists. Dong Quai is widely known as a tonifying plan...

Devils Claw (Harpagophytum procumbens) is native to the southern regions of Africa and gets its name from the hooks which cover its fruit. It is a ...

Dandelion (Taraxacum officinale) is a common flowering plant found throughout the temperate zones of the Northern Hemisphere. Dandelion Root has a ...

Curcumin is the major bioactive component found in the roots of Turmeric (Curcuma longa), a plant belonging to the ginger family. Turmeric has been...

Cinnamon Bark has been used traditionally as a culinary spice and to support proper digestion. It is known to possess a number of bioactive constit...

Cranberry has become an essential component in the promotion of sound urinary tract health. NOW® Standardized Cranberry Extract has naturally occur...

NOTICE: NOW Cats’ Claw recently changed New Name: Cat’s Claw Extract (formerly Cat’s Claw “5000”) Key Changes: Due to raw material supply changes C...

Cayenne pepper (Capsicum frutescens) has been used as a food and by traditional herbalists for thousands of years. The hot and spicy taste of cayen...

Cascara Sagrada Bark (Rhamnus purshiana), which means "sacred bark", has a long history of use by traditional herbalists to promote bowel regularit...

Bilberry (Vaccinium myrtilus) is the fruit of a small shrub related to blueberry growing in cool, temperate climates. It has been used by herbalist...

Astragalus Root (Huang qi) has been used as a popular herbal tonic in China for many centuries.  Some of the known active components include flavon...

Ashwagandha (Withania somnifera) is an herb that is extensively used in Ayurveda, the traditional herbal system in India. Ashwagandha is used as a ...

For more than 2000 years, Chinese herbalists have valued Astragalus for its adaptogenic properties, as well as for its ability to tonify the body's...

Artichoke Extract has a long history of use by herbalists as a digestive tonic.* Modern scientific studies have confirmed that Artichoke Extract ca...

With endless to-do lists, sometimes it’s hard to get a little me time, but this is one righteous endeavor that’s worth the effort. Stay in the pink...

Okay, so you can't relive your youth, but you can stay young. Heavenly Hip Hibiscus gets its mojo from the naturally occurring beneficial compounds...

Just because it's decaffeinated doesn't mean it has to taste...well, decaffeinated. It's all about the processing. Done properly, a good Green Tea ...

What happens when you combine three Green Tea polyphenol rockstars? Brew a cup of this terrific trio and you'll understand why we're such big fans....

For more than 2,000 years, the roots of Panax plants have been valued in Chinese herbalism for their invigorating, adaptogenic, and tonic propertie...

American Ginseng (Panax quinquefolius) has been used by traditional herbalists for centuries. Recent scientific data confirm the presence of bioact...

With 250 mg DHA per serving to support Healthy Eye and Brain Development. Research has determined that Borage Oil does not contain harmful levels o...

Multiple vitamins help to bridge the nutrient gap in our daily diets. In today's world of processed foods and fast-paced lifestyles, many of us do ...

Melatonin is a potent free radical scavenger naturally produced in the pineal gland and present in high amounts in the gastrointestinal tract. It i...

Research indicates that Melatonin may be associated with the regulation of normal sleep/wake cycles. Melatonin is a potent antioxidant that defends...

Red Yeast Rice is a natural product that has been used by Asian traditional herbalists since approximately 800 A.D. Produced by fermenting Red Yeas...

NOW® Thyroid Energy™ is a complete nutritional supplement for the support of a healthy thyroid gland. NOW has combined Iodine and Tyrosine, the two...

Resveratrol is a polyphenol naturally found in the skin of red grapes, certain berries, and other plants. Recent research has shown that Resveratro...

NOW® Prostate Support is a synergistic formulation of the most potent and effective standardized herbs. Saw Palmetto and Stinging Nettle Root extra...

Resveratrol is a polyphenol naturally found in the skin of red grapes, certain berries, and other plants. Recent research has shown that Resveratro...

NOW® Menopause Support has recommended potencies of key ingredients that have been shown to support a healthy response to the natural changes occur...

With Grapefruit, Lecithin, B-6, Chromium, Kelp & Glucomannan (from Konjac Root) Supports Healthy Glucose Metabolism* A Dietary Supplement Sug...

Candida albicans is a naturally occurring yeast that typically resides in the gut as part of the normal gut flora. Candida Support is a combination...

NOW® Ocu Support™ offers a full range of antioxidant nutrients which may aid in maintaining some visual functions. Lutein, a carotenoid found in da...

Each lozenge contains Elderberry Extract powder that is synergistically formulated with Zinc and Vitamin C for maximum effectiveness.  Zinc is a tr...